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About JSWB Global Home Furnishings Center |
JISHENG WELLBORN together with Greenland Group on 2006 invested 3 billion dollars in most developed, most international Chengdu city in a typical relaxing, world class business centre - JSWB Global Home Furnishings Center.
This furniture village will gather over a hundred the world’s top furniture brands and top five hundred of China’s top furniture manufacturers establishing a furniture market headquarter for China and the rest of the world. This will also be a window for Chinese furniture reaching the international stage and for international well known brands entering the Chinese market. |
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Client Requirements |
The web platform will handle the customer different stages of requirements. Customer requested the first stage of this web platform to be to operate coordinately with news releases, traditional media and internet media, use their intense relationship and methods to provide an effective publicity promotion to the wider public for the international furniture village beforehand. The main theme of the second stage will be coordinating and to promote the international furniture village’s investment endorsement. The third stage will be to satisfy customer’s intension in using internet platform to strengthen the international furniture village and becoming the window for Chinese furniture reaching rest of the world and vise versa, but also at the same time using internet operation system to operate the village to increase efficiency and reduce cost. |
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The Challenges |
Each stage of the marketing position and marketing requirements are different, using a single web platform in just over a year to satisfy the three stage requirements is a short period of time. Further more the visual appeal, information structure and application functions are different for the three stages. Thought the use and effect of each stage of the web application are different, the aims for each stage are the same and that is to promote and making the furnishing center an international famous furniture industry stage. |
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The Strategies and Solutions |
Plan and design the project as whole but divide it into different subsets and timelines. Use final results to lead the implementation process. This will satisfy the business needs of the furnishing center, and at the same time fulfilling the aims of each stage of the development process in reaching the final goal of becoming world famous furniture industry platform. |
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Any interest about building your website now? please contact 0086-28-6653 3130 |
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