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| www.fdchina.com/en/ |
| TFXK.COM's creative solution to attracting the customer attentions Fairmont Designs |
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| About Fairmont Designs |
| Fairmount Designs was established in 18th October 1984 in Los Angeles USA. In 2006 the company’s total sales figure had reached 226 million US dollars. After over 20 years of dedications and efforts the company successfully established its North America marketing passageways and professional Chinese manufacturing sites. |
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| Client Requirements |
| Strengthen FD business branding through internet platform and combined with online sales allowing potential customer can experience FD furniture’s stylish designs, skilled craftsmanship and excellent customer service idealism and knowledge. Also this internet application will be use to strengthen communication and management of the agencies in different areas. |
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| The Challenges |
How to expand FD’s influential branding from many years operation wider and further.
How to satisfy the needs of different user from an internet platform？ FD’s internet application has four types of user and they are family furniture user, hotel furniture user, people that are interested in FD products and company agencies. These different groups need different information through the internet platform.
It is difficult to sell furniture online, how to use the internet to increase sales? |
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| The Strategies and Solutions |
Combine FD’s market position and using elegance, detailed visual effects, through internet FD products will expand and reach people from different regions and different time zones. Allowing the company’s brand reach a wider community.
Through an internet system plan a design that uses a single platform to satisfy the needs of different user groups. The website will be based on a design structure that contains brand and its three subdivisions. Different user can conveniently access the information they need hrough the different subdivisions, and at the same time the different products will appear through out the system as whole.
With customer-oriented, we display the product in different position. Through the use of images, 360 degree full view, Webcam and digital video, each product given a full and detailed display where normally they are inconvenient to display and sale directly online. While this will give the customer more information it will also reduce the expenses from the sales person when they explaining and trying to sell the product, effective speedup the process of making a sales offline. |
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| Any interest about building your website now? please contact 0086-28-6653 3130 |
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0086-28-6653 3130
